For more than twenty years Phoenix Research has been partnering
with some of New Zealand's largest and most successful businesses
and corporations.
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Advanced statistical applications and modelling
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Brand and communication strategies
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Brand health monitoring
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Building preference
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B2B research specialisms, including marketing
to SME
- Channel evaluation
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Competitor benchmarks
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Customer satisfaction and loyalty, including
links to customer database and direct marketing activity
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Customer retention strategies
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Customer value propositions
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Market sizing and segmentation
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Needs-based business market segmentation
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New channel opportunities
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Pricing strategies
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Trans-Tasman research (e.g. have conducted numerous
large-scale projects Trans-Tasman, and managed projects around
the Asia-Pacific rim)
