Qualitative Research - Future focused

More than traditional group discussions

Qualitative research was long defined as addressing the "why" questions that arose after the "how many", "what", "where" and "when" answers from quantitative research had been delivered.

With Phoenix Research today's qualitative research can be about what markets and people will do. By developing your understanding of emerging needs and "what if" issues you will have the focus to drive change.

We specialise in research to support:

Communication through advertising, sponsorship, brand preference and positioning, customer loyalty, purchase processes, service processes, product and package offerings, and customer management programmes.