Qualitative Research - Future focused
More than traditional group discussions
Qualitative research was long defined as addressing the "why"
questions that arose after the "how many", "what",
"where" and "when" answers from quantitative
research had been delivered.
With Phoenix Research today's qualitative research can be about
what markets and people will do. By
developing your understanding of emerging
needs and "what if" issues you will have the focus to
We specialise in research to support:
Communication through advertising, sponsorship, brand preference
and positioning, customer loyalty, purchase processes, service processes,
product and package offerings, and customer management programmes.